Articles
Read the one that matches what is going wrong.
Every piece here comes out of live work inside clinics and agencies. Pick the symptom you recognize and start there. The longer standards sit at the bottom of the page, for when you want the argument rather than the fix.
Written by Brice Horrigan, founder of NOiC and COO of two operating clinics
Start Here
Pick the symptom, not the category.
The list is ordered the way an owner actually arrives: what is going wrong first, the deeper vertical guides after it. Filter to your side of the business if the list is long.
The Standards
The longer arguments.
These are the positions the fixes come from. Slower, less immediately useful, and the reason the pieces above say what they say.
Two pages that cover the whole mechanism.
If the symptom is not on the list, read the page for your side of the business. Both of them lay out why the work keeps routing back to the owner and what has to change for it to stop.
Clinics
Your clinic grew. You got busier.
Revenue is a volume number and owner hours are a handoff number. What breaks in a growing clinic, and what three clinics changed to get the owner out of the middle.
Read the page →Agencies
You hired delivery and still ship the work.
The standard for good lives in one head, so every deliverable routes through the founder to become finished. What that costs, and how it gets written down.
Read the page →