NOiCCOMMAND

The flagship engagement

Embedded Operator

Brice Horrigan working inside your business for 4-6 weeks to build the acquisition system that turns your business into a Force Multiplier, then embedded monthly to make sure the system keeps producing.

Embed Build

$8,997

One-time, 4-6 weeks

Operator Retainer

$2,997/mo

Monthly, 30-day cancel

Book a 15-min discovery call →Apply via intake form

You are not hiring a consultant. You are not hiring an agency. You are embedding an operator.

The problem

Growth is inconsistent. Referrals are drying up. Ad spend feels like a leak.

You built the business past the first revenue wall. Then it stalled. Not because the offer is broken. Because the acquisition system that got you here cannot get you to the next level.

The owner is still the funnel. The referrals are drying up. The ads are burning cash without producing customers you actually want. Every new hire adds cost before it adds capacity.

What you need is not another agency, another course, or another tool. You need someone inside the business making operating decisions with you for the next 90 days.

That is what Embedded Operator is. Six weeks of intense build. Then monthly presence to make sure the system keeps producing.

Embed Build · $8,997 · Weeks 1-6

Six deliverables in your hands at the end.

01

The Persona Engine

10 to 40 behavioral archetypes built from your first-party data. Each archetype carries trigger event, core problem, hidden desire, verbatim language, objections by channel, proof needs, LTV estimate, priority rank.

02

The Messaging Map

Per-archetype messaging matrix: brand posture, offer framing, solution narrative, emotional hook. 3 headline options per archetype, 3 subheads, 3 CTAs, objection-response scripts by channel.

03

The Offer Matrix

Your offer stack, audited and repositioned per archetype. Recommended pricing changes, upsell/downsell architecture. 1 flagship offer, 1 entry offer, 1 continuity offer.

04

The Visibility Stack Roadmap

Full-funnel plan across paid, organic, AEO, AIO, GEO, local, referral. Channel allocation by archetype. 30/60/90 day sprint plan with specific weekly actions. Content calendar for the first 90 days.

05

The Measurement Layer

Attribution setup, UTMs, event tracking, CAC/LTV dashboard. Weekly scorecard template (4 metrics that matter, not 40). Quarterly re-forecast template.

06

Force Multiplier Field Guide

Full copy of the Force Multiplier framework applied to your specific business. Personalized to your constraint, your ICP, your operating rhythm. Delivered as a bound PDF.

Operator Retainer · $2,997/mo · Starting Month 2

Monthly cadence. Compounding presence.

This is where the system compounds. The build gives you the assets. The retainer makes sure they keep producing.

  • · Weekly strategy call (60 min): agenda-driven, one operating decision per week
  • · Monthly deep review (90 min): you and your team, scorecard review, roadmap adjust
  • · Async operator support: Slack Connect, 24-business-hour response
  • · Persona refinement: monthly archetype revisions based on new data
  • · Content review: monthly review of your published content with rewrites where messaging drifts
  • · Quarterly re-forecast: every 90 days, sprint plan rebuilt for the next quarter
  • · Vendor / hire assessment: reviews on new tools, agencies, hires before you sign

Month-to-month. 30-day cancel notice. No annual lock-in.

Timeline

Six weeks. Four hours per week of your time.

  1. Week 1

    Data intake + VOC mining

    Kickoff, CRM audit, objection log pull, voice-of-customer mining, 5-10 customer interviews.

  2. Week 2

    Persona foundation

    Manual archetype build (10-40 archetypes from real data), first presentation, iteration, priority ranking.

  3. Week 3

    Messaging + offer work

    Per-archetype messaging map, offer matrix drafted, presentation. Payment #2 due end of Week 3.

  4. Week 4

    Visibility Stack roadmap

    Channel allocation by archetype, 30/60/90 sprint plan, content calendar drafted, measurement layer setup.

  5. Week 5

    Measurement + polish

    Attribution setup finalized, scorecard delivered, full deliverable review.

  6. Week 6

    Handoff + retainer kickoff

    3-hour delivery session with you and team. All deliverables handed over. First monthly deep review scheduled.

Who this is for

Owner-operators past the first wall.

  • · Revenue $500K to $5M
  • · Team 3 to 25 people
  • · Owner still involved in daily operations
  • · Telehealth, cash PT, concierge medicine, consulting firms, coaches with a signature methodology, service businesses with a defined ICP
  • · Anywhere US-based (remote engagement)
  • · Willing to give up 4-6 hours per week during the build

Who this is not for

The reverse qualifier.

  • · Businesses under $250K (offer is too expensive, mechanisms have not formed)
  • · Businesses over $10M (you need actual fractional executives)
  • · Founders looking for a marketing agency (Brice does not run your ads)
  • · Founders looking for a coach (this makes operational decisions, not affirmations)
  • · No CRM data and unwilling to install one
  • · “Results next week” expectations (this is a 4-6 week build then 60-90 day compounding)

Success criteria

Measurable at Day 30, Day 60, Day 90.

Day 30

  • · Persona Engine delivered (10+ archetypes)
  • · Messaging map + offer matrix live
  • · Visibility Stack roadmap in your hands
  • · Attribution running

Day 60

  • · 3 tested archetypes with attribution data
  • · 5-8 additional qualified leads vs baseline
  • · 1 content pillar published, ranking climbing
  • · First data-informed persona iteration

Day 90

  • · 15-25 additional qualified leads vs baseline
  • · First closed deal attributable to new positioning
  • · CAC benchmark set
  • · 3-5 content pieces live, 1 ranking top-3

If none of the above are hit at Day 90, Brice refunds the setup fee minus $1,500 in delivered assets. The deliverables stay with you.

Common questions

The things buyers ask.

Do you run our ads?
No. NOiC designs the acquisition system. Your in-house team or existing ad agency runs execution. If you do not have one, we recommend vetted execution partners.
Do you build our website?
Not as part of Embedded Operator. NOiC has a separate Web Studio service for that. If your site is the primary bottleneck, we address it as a separate engagement.
Do we own the Persona Engine after the engagement?
Yes. All deliverables are yours forever, in editable formats (Notion, Google Sheets, Google Docs). No lock-in.
What if we do not have a CRM?
We include a CRM audit in Week 1. If you do not have one, we install a basic one as part of the embed. No extra cost, just adds 4-6 hours to Week 1.
What if we already have personas?
We audit them in Week 1. Most existing personas are demographic snapshots, not behavioral archetypes. If yours are already behavioral, we skip to expansion and refinement instead of foundation.
What if the retainer is not producing after 3 months?
Cancel. 30-day notice. Nothing owed after the cancel notice period. Brice would rather you cancel than resent the ongoing fee.
Is there an entry-level option below $8,997?
Yes. The Visibility Diagnostic ($49 or $197) is the productized entry point. It is a 5-surface audit of your site. Many clients start there and upgrade.
Do you have case studies?
This offer launched July 2026. At launch we have 3 case studies from adjacent work (TGI Lifts, Physio+, U First PT). Full Embedded Operator case studies come 6-9 months after first client close.

Ready to see if this is a fit?

15-min discovery call. No pitch. Mutual fit assessment. If we are not a fit, Brice tells you and refers you elsewhere if appropriate.

Book the discovery call →Read the Force Multiplier framework first

$8,997 setup + $2,997/mo · 30-day cancel on retainer · Day 90 refund clause on setup