Brice M. Horrigan, M.B.A.
The operator behind.
Founder of NOiC. Acting COO of Kingdom Health. Acting COO of Premier Hormone Health & Wellness. Nine years military and law enforcement. The frameworks inside NOiC are the documented output of what it actually takes to scale, written from inside the seat.
Built across three live engagements. Kingdom Health. Physio Plus TX. Premier Hormone Health. Same playbook. Different verticals.
Who Built NOiC
Brice Horrigan.
U.S. Army · Military Police
Selected · Officer Candidate School
Roles
Brice spent nine years in law enforcement and the United States Military. Not in a boardroom or a classroom. That is where he fell in love with operations and, above all, leading. While serving as an Enlisted NCO he was selected for Officer Candidate School. He left when he and his wife welcomed their first son.
He entered the tech space and found what he had always known how to do: make operations work and make the people around him better. His passion is not strategy decks or pitch slides. It is leading, helping others win, and relentlessly pursuing the best version of himself. For his wife, his two boys, and every person who chooses to put their trust in him.
He joined a telehealth clinic because health and performance are personal. He lifts, he studies the science, he lives it. Within six months as Director of Operations he doubled the company's revenue. Not through strategy. Through systems, accountability, and the refusal to accept that something broken cannot be fixed.
That outcome moved fast. He was quickly asked to take the same approach to a bigger surface and was brought in to scale Kingdom Health from the ground up under 4x Mr. Olympia Jay Cutler. Today he serves as acting COO of Kingdom and acting COO of Premier Hormone Health & Wellness, running both operations in parallel with the same playbook documented inside the Force Multiplier Framework.
He earned his undergraduate degree in Criminal Justice from the University of Texas at Tyler and later his MBA from Houston Christian University. He applies both, the discipline of systems thinking and the rigor of business operations, to every engagement he takes on.
He grinds because those around him count on it. He can carry the burden. That is not arrogance. It is obligation. He was adopted and given the Horrigan name not through birth but through grace. Everything he does honors it.
“No one is coming to save you. Be strong, stay forward, and become a force multiplier.”
The Operating Principles
Howactually thinks.
Three convictions that run every engagement. They are not slogans. They are the lens NOiC applies before naming a single constraint.
Principle 01
No one is coming to save your business.
Not the market. Not the economy. Not a new hire or a new tool or a better quarter. The outcome of your business belongs entirely to you. Accepting that, genuinely, not just as a mantra, is the beginning of every meaningful change.
Principle 02
The operator is both the bottleneck and the solution.
In every owner-operated business that has stalled, the operator is running at capacity and the systems depend on them for everything. The gap between where the business is and where it needs to be is almost always the gap between who the operator is right now and who the business requires them to become.
Principle 03
Systems compound. Emotions do not.
Motivation is not a strategy. Hustle is not a system. A business that depends on the operator being fully energized and fully present is a fragile business. Every NOiC engagement replaces operator-dependent processes with documented, repeatable systems that run regardless of mood, energy, or circumstance.
What Got Built
Engagements, from the field.
Numbers earned inside live operating environments. No theory. No retrospectives. Outcomes pulled from the businesses that ran the playbook.
Outcome 01
Outcome 02
Outcome 03
Outcome 04
The Methodology
How the framework came together.
Three live engagements. One documented playbook. Zero classroom theory.
The Force Multiplier Framework was not written in advance and then tested. It was extracted from three live engagements that ran in parallel. Telehealth at Kingdom Health. Cash-pay physical therapy at Physio Plus TX. Hormone optimization at Premier Hormone Health. Different customers, different price points, different teams. The same five constraints surfaced every time.
Strategy. Finance. Acquisition. Operations. Offer. Every business that stalled was stuck on one of them. Every business that scaled fixed them in sequence. The standards, the scoring, the diagnostic lenses, and the sequenced action plan were all validated in real operating environments before they were ever written down.
Every NOiC engagement runs the same playbook now. The deliverable is forward, not historical. The plan is sequenced, not a list. Brice is in the working session, not delegating it. That is the methodology.
The operator's creed
“No one is coming to save you. Be strong, stay forward, and become a force multiplier.”
Brice Horrigan · Founder, NOiC
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