Why this exists
Traffic is not the problem you think it is.
The people who buy this all describe the same thing. The site gets visitors. The phone does not ring, the form does not fire, and the calendar stays empty. So they buy more traffic, which makes the number at the top go up and the number that matters stay flat. A website not converting is almost never a volume problem. It is a specific break on a specific page, and until somebody names which one, every month of spend runs through the same hole.
What you get
A ranked list of what is costing you leads, most expensive first, with the fix for each one. Not a 40 page report dump you will never open twice.
- The single biggest reason visitors are not converting, named directly, with the evidence pulled off your own pages.
- Every break on the path from landing on a page to contacting you, ranked by how many leads it is costing you.
- The specific fix for each item, written against your pages, not general advice you could have read anywhere.
- What your closest competitors do on those same pages that you do not.
- What to ignore. Most of what a free scanner flags has no measurable effect on leads, and chasing all of it is how a month disappears.
What it costs and how fast
$197. That is the entire price: no second invoice, no upsell buried inside the deliverable, no proposal stapled to the back. Three business days from the time you submit your URL. No call at any point, which is the part most people ask about first. You do not book a slot, you do not sit through a discovery meeting, and nothing is pitched at you before you get what you paid for. If you want to talk once you have read the findings, ask. Nothing is withheld until you do.
What I actually look at
Your site gets read twice. Once the way a first time visitor reads it, once the way a search engine and an AI assistant read it.
- Your homepage and your highest value pages, read cold, by someone who has never heard of your business.
- Whether the first screen says what you do, who it is for, and what to do next. A surprising number of sites fail here and nowhere else.
- Every step between interested and contacted you: form length, whether the phone number is tappable, button placement, what the page does on a phone, how long it takes to load.
- Whether search engines and AI assistants can read your pages at all, and whether they name you when someone asks for what you sell.
- What your named competitors put on those pages that you do not, and which of those gaps is actually worth closing.
Who this is for
One situation: you are not getting leads from your website, and you already have people landing on it.
- You have visitors and close to zero calls, forms, or booked work coming out of them.
- The site has been live at least six months, so there is real behavior to read.
- You own the decision. You can act on the findings, or hand them to whoever can.
- Owner operated businesses, clinics, agencies, and service companies where a single new customer is worth more than $197.
Who this is not for
- You have no traffic yet. There is nothing to tear down. Solve that first, or the findings will just tell you what you already know.
- You want the work done rather than the findings. That is a different engagement.
- You want to be told the site is fine. If it is not, the findings will say so plainly.
- You are shopping for the cheapest report. Free scanners exist and they are worth what they cost.
What happens after
Three doors, and none of them are required. Fix it yourself, because everything is ranked and written to be executed without me. Hand it to your developer or your current agency, because it is written so they can act on it without a translation layer. Or, if the findings show the constraint sits upstream of the website, in your offer, your pricing, or how the business actually runs, the next step up is The Operator Diagnostic at $1,497.
Common questions
- How do I know if my website is the problem?
- Compare two numbers. How many people land on the site each month, and how many of them actually contact you. If the first number is healthy and the second one is close to zero, the site is the problem, not the traffic. Buying more visitors will not fix that, it just raises what you pay per lead. The Teardown names the specific thing stopping them, on your pages, with the evidence attached.
- Do I have to get on a call?
- No. There is no call at any point. You submit your URL and six fields, and the findings come back by email in three business days. You do not book a slot, you do not sit through a discovery meeting, and nothing is pitched at you before you get what you paid for. If you want to talk after you have read it, you can ask, but nothing is held back until you do.
- Is this different from a free SEO audit tool?
- Yes, in what it measures. A free scanner grades your page against a checklist: meta tags, heading order, image alt text, a load score. It cannot tell you that your contact form asks for nine fields, that your phone number is an image instead of a link, or that your homepage never plainly says what you sell. It also cannot rank anything by what it is costing you, because it knows nothing about your business. The Teardown is built against your live site and your named competitors, then edited personally before it is sent, so what reaches you is the short list that matters instead of everything a crawler could flag.
- How fast do I get it?
- Three business days from the time you submit your URL. It is not instant, and that is deliberate. Every Teardown is read and edited by a person before it goes out. Instant means automated, and automated is the thing you can already get for free.
- Can I not just find all of this free online?
- Most of it, yes, in pieces. The information is free. The ranking is not. You can spend a weekend reading about page speed, form design, and structured data and still not know which of the eleven things you found is the one costing you leads this month. What $197 buys is the order to fix them in, decided by someone who looked at your actual pages instead of at a checklist.
- What do I need to send you?
- One URL and six required fields: your name, email, business name, the site address, your industry, and a monthly revenue range. That takes about two minutes. After that there are optional fields that sharpen the findings considerably: your closest competitors, how many leads search sends you today, what you have already tried, and where you think the problem is. Fill those in. They are what turns a general review into a specific one.
Run a clinic? Start with how this works for clinics. Run an agency? Start with how this works for agencies. Want to understand the break before you buy anything? Read website traffic but no leads.
