The operator desk, packaged.
Store.
The Field Guide for self-serve operators. The $197 Audit of your own site. Three engagement tiers run personally by Brice. Built inside live operator work, priced to pay back inside ninety days.
The Field Guide for self-serve operators. The $197 Audit of your own site. Three engagement tiers run personally by Brice. Built inside live operator work, priced to pay back inside ninety days.
One guide. One audit. Three engagements. Every dollar spent here returns inside the first ninety days or the constraint is wrong.
The Field Guide
The framework, packaged.
The complete operator framework. Every diagnostic, every constraint lens, every scaling lever NOiC runs in live engagements.
- 79 pages, written from inside three live engagements, not from theory
- All five standards with the scoring rubric, so you can score yourself honestly
- The three lenses: Identify current state, Expose what is actually weak, Guide the fix
- The three revenue walls at $200K, $500K, and $1M, and what clears each one
- Benchmarks for CAC, LTV, gross margin, churn, and runway to score against
- 90 day sequencing templates, because the order matters more than the list
What you can run in week one
- Score your own five standards and find your lowest
- Name the wall you are actually sitting against
- Pull the four numbers that prove it, or prove it wrong
- Write the first threshold that takes a decision off your desk
If you want it run with you rather than by you, that is the engagements below. This is the version you do yourself.
Secure checkout via Stripe
Engagements
Three ways to bring the framework in.
One diagnostic. One monthly seat. One embedded operator. Brice runs every engagement personally.
Force Multiplier Diagnostic
A 30 day cycle of assessment, planning, and execution follow-up. Exactly where you are stuck and what to fix first. Advisory: Brice finds it and sequences it, you execute it.
- ✓Week one assessment: 30 minute prerequisite intake to gather financials, funnel data, and operator context
- ✓Two to three hour working session across all five standards
- ✓Written constraint map with primary and secondary diagnoses
- ✓Planning phase: sequenced 90 day action plan with measurable targets
- ✓Execution follow-up call at day 30 to pressure-test what has moved
Application review within one business day
Monthly Guide
Weekly working sessions and strategic direction, with hands-on help where it counts. Not fully hands-off: Brice guides, and does portions with you.
- ✓Weekly 60 minute working session
- ✓Hands-on execution on select builds each month (offers, dashboards, copy)
- ✓Slack access Monday through Friday
- ✓Monthly strategic review and replanning
- ✓Live feedback on hires, offers, and financial moves
Application review within one business day
Embedded Operator
Inside the business. The 4 to 6 week embed build installs the acquisition system, then Brice runs weekly as your fractional COO: hands on, acting on the system with you.
- ✓Embed build (weeks 1 to 6, included): Persona Engine, Messaging Map, Offer Matrix, Visibility Stack roadmap, measurement layer
- ✓Ongoing fractional COO: weekly hands-on work, every standard owned with you
- ✓Weekly strategy call plus monthly deep review with the team
- ✓Hands-on SOP build-out and system installation
- ✓Vendor and hire assessments before you sign anything
Application review within one business day
Why this works
Run personally. Capacity capped.
Every engagement on this page is run by Brice. Not a junior associate, not a productized advisory wrapper, not a recorded course with a Slack channel attached. The diagnostic, the monthly seat, and the fractional bench are the same operator behind the desk every week.
Capacity is finite because depth is the deliverable. Four diagnostic slots a month. Two monthly seats per quarter. One fractional engagement at a time. When the slots fill, the page says so. Fit is filtered upfront so the engagement produces results, not reports.
The Audit
Find out exactly why buyers cannot find you.
One URL. Every surface checked. Reviewed by Brice before it reaches you.
One-time · Delivered in 3 business days
$197
You give us one URL. We run your business through every surface a buyer or an AI assistant uses to decide about you, then hand you the single constraint holding it back and the sequence to remove it.
Run the Audit →What gets checked
·Search visibility (SEO)
·Answer engines (AEO)
·AI citation (GEO / AIO)
·Schema and structured data
·Indexing and crawlability
·Keyword and intent coverage
·Competitor positioning
·Pillar and service page gaps
·Traffic and conversion path
·Attribution and UTM setup
·Acquisition opportunities
·The one constraint to fix first
Every report is read and signed off by Brice before it sends. That is the reason it takes three days instead of three minutes, and the reason it is worth reading.
FAQ.
What is the Force Multiplier Field Guide?+
A 79 page operator-grade guide covering all five Force Multiplier standards (Strategy, Finance, Acquisition, Operations, Offer), the three diagnostic lenses (Identify, Expose, Guide), the three revenue walls ($200K, $500K, $1M), industry benchmarks for CAC, LTV, margin, and churn, plus 90 day action sequencing templates. Same framework NOiC runs in paid engagements.
How is the Field Guide delivered?+
Instant digital delivery after checkout via Stripe. A secure download link is emailed within minutes. The Guide is a PDF formatted for both screen and print.
What is the difference between the Field Guide and the Force Multiplier Diagnostic?+
The Field Guide is the playbook in your hands. The Diagnostic is a 30 day engagement where Brice Horrigan applies the framework to your business, produces a written constraint map, and delivers a sequenced 90 day plan. The Guide is self-serve. The Diagnostic is run personally.
What is included in the Force Multiplier Diagnostic?+
A 30 minute intake call, a two to three hour live working session across all five standards, a written constraint map and sequenced 90 day action plan within 72 hours, and a day 30 follow-up call to pressure-test execution. Brice runs every diagnostic personally. Application-based.
What is the Monthly Guide retainer?+
An ongoing operator partnership at $2,499 per month. Weekly 60 minute working sessions, Slack access Monday through Friday, monthly strategic review and replanning, live feedback on hires, offers, and financial moves, plus hands-on execution on select builds each month. It is guided, not fully hands-off: Brice does portions of the work with you. Three month minimum commitment. Capacity is finite.
What does the Embedded Operator engagement cover?+
The flagship, at $7,997 per month. The first 4 to 6 weeks are the embed build, included: Persona Engine, Messaging Map, Offer Matrix, Visibility Stack roadmap, and measurement layer. Then Brice runs weekly as your fractional COO: hands-on work on the system, weekly strategy call, monthly deep review, SOP build-out, and vendor and hire assessments. 6 month initial term (the window the system needs to show results), then month to month with a 30 day cancel. One seat at a time. Full details at no1iscoming.com/embedded-operator.
Why is every engagement application-based?+
Capacity is finite. Brice runs every diagnostic, every retainer, and every fractional engagement personally. Fit is filtered upfront so the engagement produces results. Applications are reviewed within one business day.
Can I refund the Field Guide?+
Digital products are non-refundable once delivered because access is instant. Read the description and bullets first. If a specific question remains before purchase, email hello@no1iscoming.com.
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Application-based for engagements. Instant delivery for the Field Guide. Brice reviews every application personally and responds within one business day.